#user generated content

The Power of Reciprocity, and Why You Should Increase the Amount of User-Generated Content You Share.

Guest Post by one of our Partners, ContentBacon.

It’s the chorus, not the aria that closes the sale.

“But enough about me, let’s talk about you. What do you think of me?” Bette Midler delivered that line to Barbara Hershey in Garry Marshall’s 1988 movie, Beaches. If you weren’t too distracted by Hershey’s cosmetically enhanced lips, you appreciated how apropos it was for the moment in the movie – but are you honest enough to apply it to your content marketing?