As the summer winds down, it may seem like Christmas is still far away. However, clever retailers are already planning for the holiday season. If you’re like many merchants who do the bulk of their business in the last two months of the year, now is the time to begin planning for it.
Pay-per-click (PPC) advertising can be an extremely effective way to drive traffic and leads to your business or website, and on the surface, might seem like an easy way as well. Many small business owners assume that since they know their products and services better than anyone, they would also know the best keywords and calls to action to attract potential customers.
Written by: Sanjay Arora, Founder and CEO, Nextopia Software Corporation
In a virtual world where retailers are constantly fighting for consumer’s dollars using AdWords and SEO, it might seem hard to compete with the big spend of large players such as Walmart, Amazon and eBay.
Rand Internet Marketing, a professional website design, web development, and internet marketing company based out of South Florida, has partnered with Shopper Approved, one of the leading companies in brand and reputation management.
Rand Internet Marketing, a professional website design, web development, and internet marketing company based out of South Florida, has partnered with Logicbroker, a provider of EDI and drop ship automation solutions to eCommerce retailers, suppliers, and 3PLs.
Investing in a strong on-site search solution can fuel and lead to many overall eCommerce site improvements, as well as improve the search functionality. In this guest blog post, Nextopia Software Corporation is pleased to share with you three of the major areas where site search can help enhance your eCommerce site. Nextopia is the #1 global provider of eCommerce site search and navigation solutions. There products result from years of experience and expertise in the area of search, discover what on-site search can do for your eCommerce site!
Rand Internet Marketing expands its website design, web development and internet marketing departments as a result of the growth they have experienced over the last year. Within the last three months alone, Rand Marketing has hired seven new full-time employees throughout their various departments.
It costs 7x more to acquire a customer than it does to retain one, so why do the majority of businesses focus solely on customer acquisition. That is a good question, and the answer is that most marketers and business owners don’t have a customer retention strategy in place. But what is a retention strategy?