#Partner Guest Blog

Beauty Care E-Commerce: Turning Fulfillment Complexities Into Opportunities For Growth

Beauty Care E-Commerce

Guest Post from our partner, iD Commerce + Logistics.

Over the past five years, the beauty and personal care market has experienced unprecedented growth.

What was once an industry limited to physical stores and specialty cosmetics departments is now taking over e-commerce websites, subscription boxes, social platforms, and on-demand services.  As a result of technology’s influence on the way we purchase goods and services, consumers are more knowledgeable and attracted to trying new products without ever touching, smelling, or sampling them in stores.

Product Data: The Sneaky Problem eCommerce Merchants Overlook

Written by: Ryan Lunka, Digital Marketing Director at nChannel

At nChannel, we get a lot of requests to help with inventory synchronization, order management, and technology integration, which are all really important initiatives for eCommerce merchants.

However, when we get into the details with our customers we often find that their biggest problem is something other than what they thought. We generally find that the biggest impediment to their success is their product data—a challenge that is quite new to eCommerce merchandisers.