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Product Data: The Sneaky Problem eCommerce Merchants Overlook

Written by: Ryan Lunka, Digital Marketing Director at nChannel

At nChannel, we get a lot of requests to help with inventory synchronization, order management, and technology integration, which are all really important initiatives for eCommerce merchants.

However, when we get into the details with our customers we often find that their biggest problem is something other than what they thought. We generally find that the biggest impediment to their success is their product data—a challenge that is quite new to eCommerce merchandisers.