With Google now selling Android phones from its first physical storefront and Amazon talking up its ideas for a new type of physical storefront, it’s time to ask a question too seldom asked: What is truly unique about eCommerce? What sets eCommerce apart not just from brick-and-mortar stores, but from other online businesses?
Written by: Sanjay Arora, Founder and CEO, Nextopia Software Corporation
In a virtual world where retailers are constantly fighting for consumer’s dollars using AdWords and SEO, it might seem hard to compete with the big spend of large players such as Walmart, Amazon and eBay.
We recently sat down with Steve Reisner, the owner/operator of Adams Locksmiths in Margate, FL, and we talked to him about his business and the incredible growth he has experienced since becoming a Rand Internet Marketing client.
Times are changing. Advertising on the global market now consists of more than just television, radio and print. I have seen firsthand how a business now has a variety of options to create wide customer awareness that weren’t even around a few years ago. Consumers have the internet in the palms of their hands, allowing advertisers to publicize themselves almost instantly. A majority of folks use the web to shop, whether it is for designer shoes or a new DVD player.
There have recently been a lot of speculations about guest blogging. Many online bloggers are wondering whether it’s worth it to include guest posts at all. According to some strategists, guest blogging is highly toxic for brands of all types. On the other hand, many bloggers and online marketing strategists believe that guest blog posting is a powerful way to expand the content you provide, allowing your audience to grow substantially. The trick, of course, is to do it right.