#email marketing

Will your Marketing Technology deliver on your 2016 goals?

2016 Internet Marketing Technology

Guest Post from our partner, dotmailer

With the emergence of new marketing technologies and the evolution of old ones in 2015, 2016 could see a shake-up in strategy by the CMOs and CTOs of ecommerce businesses.

This evolution in the Marketing Technology space has inspired some healthy debate around all-in-one solutions versus building best-of-breed marketing suites, and whether online retailers’ current set of tools are efficient, scalable and ultimately meet their needs.

How to Use a Retention Strategy in eCommerce

It costs 7x more to acquire a customer than it does to retain one, so why do the majority of businesses focus solely on customer acquisition. That is a good question, and the answer is that most marketers and business owners don’t have a customer retention strategy in place. But what is a retention strategy?