#eCommerce

What to Watch Out for When Migrating eCommerce Platforms

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Through the years, your business may migrate between e-commerce software platforms multiple times. As both your organization and e-commerce technologies evolve, moving to a new e-commerce system can be vital to your success. However, there are many considerations that you’ll want to keep in mind when planning a migration.

How to capture more sales this holiday season through effective communication

Guest Post from our partner, Proonto.

It’s the holiday season and site traffic is through the roof, but how do you turn visitors into customers especially when these shoppers are more likely to be visiting multiple sites looking for similar products than usual. Being ready for browsers who are simultaneously and even aggressively comparing products in order to get the best bang for their buck in a very expensive time is an important part of creating your season strategy.

New Magento 2 Features and Enhancements

Many merchants are trying to compare Magento 1 vs. Magento 2. While Magento 2 is still in it’s infancy, and many developers are eagerly awaiting the stabilization of the platform, there are many new features and enhancements that merchants will be able to leverage. As of the writing of this article, there are over 1,400 issues, such as reported bugs, listed in official Magento 2 github page. There are also approximately 240 Magento Extensions available, with over 300 reported by the Magento team as coming soon. The extensions that are available have had minimal usage compared to many Magento 1 extensions, and while the Magento team has been screening these, it wouldn’t be surprising to find shortcomings in some of these Magento 2 Extensions, given more strenuous real world use. As of today the Magento 2 environment is therefore out of reach of most merchants who can’t risk running into so many bugs, and who want access to more pre-built extensions rather than take on the expense of custom building extensions.

E-commerce Product Management: How to name your SKU’s

Guest Post from our partner, SalesWarp.

When creating an online store and deciding how to easily manage product SKUs, there are several factors that can keep product management, fulfillment and replenishment clean and simple. Depending on your product line and number of products, a more complicated method of creating SKUs may help you keep your sanity in the long run. Taking the time to understand your products and how they will be fulfilled and planning for future growth is key to deciding what will work best for you in the long run.

eCommerce Self-Hosting Gives Retailers Total Control Over Their Store

Guest Post from our partner, Nexcess.

Despite the proliferation of third-party eCommerce platforms, self-hosting is still the best option for small and medium eCommerce retailers.

New eCommerce retailers have two basic options for selling products. They can choose a third-party eCommerce platform — the usual options are marketplaces associated with established eCommerce retailers. Amazon or eBay are typical examples. Alternatively, they can choose to self-host — use an open source or paid-for eCommerce application like Magento, with the infrastructure and networking handled by a hosting company, but with much of the application management left to the retailer.

The Value Of A Repeat Customer

Value of a repeat customer graphic

Guest Post from our partner, iD Commerce + Logistics.

So you’ve launched your business, you’re up and running, and you’re profitable. You’ve started a killer Adwords campaign, invested in promotions via social media, and are looking for ways to attract new customers. The problem is the customers you attract from those promotions are not nearly as profitable as the ones you already have.

Product Data: The Sneaky Problem eCommerce Merchants Overlook

Written by: Ryan Lunka, Digital Marketing Director at nChannel

At nChannel, we get a lot of requests to help with inventory synchronization, order management, and technology integration, which are all really important initiatives for eCommerce merchants.

However, when we get into the details with our customers we often find that their biggest problem is something other than what they thought. We generally find that the biggest impediment to their success is their product data—a challenge that is quite new to eCommerce merchandisers.

Rand Internet Marketing and Hostway to Host e-Commerce Expo South Florida

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Rand Internet Marketing and Hostway will host the e-Commerce Expo South Florida on June 11, 2015 in Fort Lauderdale, Florida.

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