#eCommerce

How To Interpret Your Behavior & Conversion Data

We recently provided a look at how to learn from your Google Analytics Audience data. As the next installment in this series, we’ll be walking you through Behavior data, helping you to uncover how visitors are interacting with your website itself. This data can lead to lots of E-commerce conversion optimization opportunities for your website. Major points that merchants look to include:

Product Information Management For Ecommerce

Guest Post from Our Partner, Saleswarp

Today’s shoppers have more options and shorter attention spans than ever, so providing a convenient shopping experience is of utmost importance.  A seamless and convenient shopping experience starts with optimizing product listings.  Providing quality product content and optimizing product listings ensures that customers can easily find your products online and that you beat your competitors in search rankings, ultimately increasing sales.

What websites to use as inspiration for my Prestashop eCommerce site designs?

When planning to build a brick and mortar retail store, you’re likely to use other stores of a similar size and scope to identify things that you like, and things that you don’t. When planning to build an eCommerce website, similarly it’s always a great idea to look for inspiration by spending some time reviewing other e-Commerce websites. So which websites should you look at?

Part I – General Costs to Building a Magento Website

Many in the digital marketing community recommend Magento as an excellent E-commerce platform, but for a business looking to build a new online storefront, understanding what a Magento website should cost can be a challenge. To help businesses to budget for these expenses more effectively, we’ve outlined some of the major factors, and provided some rough ideas on costs for design, development, and other setup that will lead you to launch.

Increasing B2B eCommerce Conversions

Increasing Conversions – How often is that term thrown around within your marketing department? Hopefully, quite often, as this metric is a key measurement when determining how your online store is performing.

Conversions are defined as the percentage of shoppers that actually make a purchase off of your site. Conversions can vary from mobile to tablet to PC and there is no shortage of information online around how to increase your conversion percentage.

The problem with all this information is that it is very B2C focused.

10 Questions to Ask When Choosing an eCommerce Platform

Guest Post from Our Partner, X-Cart
“As an individual Agency, we’re on the front lines when it comes to helping merchants design, develop, and market E-commerce websites. In today’s guest blog post, we’ve solicited tips and feedback from the X-Cart team, the makers of one of the longest operating E-commerce software platforms. X-Cart was first released in 2001, and has continued to grow as a strong and versatile Open Source PHP-based shopping cart with, powering over 35,000 e-stores. They’re also the makers of X-Payments, one of the most versatile payment processing modules, which works with a wide variety of shopping cart platforms like Magento, Zoey, Zen Cart, OsCommerce, and LiteCommerce, in addition to their own X-Cart platform.

Through their years of advancing their platform, and working first-hand with their customers, they have some strong insights and a unique perspective into what to look for when considering building an E-commerce store, and use their platform as a benchmark, describing how they’ve been able to solve merchant needs.” – Robert Rand, CTO, Rand Marketing

 

Rand Marketing’s Favorite Menu Extension for Magento

Guest Post from our partner, Mage Store.

Suppose you are building (or have previously built), ) an e-commerce site with numerous products, You may be having a difficult time e organizing amess of too many products or categories in your menus. isitors who visit your online store will be amazed when trying to access what they are looking for. This is when Mega Menu is a must-have extension.