#eCommerce Stores

Increasing B2B eCommerce Conversions

Increasing Conversions – How often is that term thrown around within your marketing department? Hopefully, quite often, as this metric is a key measurement when determining how your online store is performing.

Conversions are defined as the percentage of shoppers that actually make a purchase off of your site. Conversions can vary from mobile to tablet to PC and there is no shortage of information online around how to increase your conversion percentage.

The problem with all this information is that it is very B2C focused.

10 Questions to Ask When Choosing an eCommerce Platform

Guest Post from Our Partner, X-Cart
“As an individual Agency, we’re on the front lines when it comes to helping merchants design, develop, and market E-commerce websites. In today’s guest blog post, we’ve solicited tips and feedback from the X-Cart team, the makers of one of the longest operating E-commerce software platforms. X-Cart was first released in 2001, and has continued to grow as a strong and versatile Open Source PHP-based shopping cart with, powering over 35,000 e-stores. They’re also the makers of X-Payments, one of the most versatile payment processing modules, which works with a wide variety of shopping cart platforms like Magento, Zoey, Zen Cart, OsCommerce, and LiteCommerce, in addition to their own X-Cart platform.

Through their years of advancing their platform, and working first-hand with their customers, they have some strong insights and a unique perspective into what to look for when considering building an E-commerce store, and use their platform as a benchmark, describing how they’ve been able to solve merchant needs.” – Robert Rand, CTO, Rand Marketing

 

E-commerce Product Management: How to name your SKU’s

Guest Post from our partner, SalesWarp.

When creating an online store and deciding how to easily manage product SKUs, there are several factors that can keep product management, fulfillment and replenishment clean and simple. Depending on your product line and number of products, a more complicated method of creating SKUs may help you keep your sanity in the long run. Taking the time to understand your products and how they will be fulfilled and planning for future growth is key to deciding what will work best for you in the long run.

The Value Of A Repeat Customer

Value of a repeat customer graphic

Guest Post from our partner, iD Commerce + Logistics.

So you’ve launched your business, you’re up and running, and you’re profitable. You’ve started a killer Adwords campaign, invested in promotions via social media, and are looking for ways to attract new customers. The problem is the customers you attract from those promotions are not nearly as profitable as the ones you already have.