#ecommerce marketing

Magento Vs BigCommerce

When evaluating E-commerce systems, we always recommend starting by highlighting the goals that you’re seeking to meet as a business. Every shopping cart platform has its own pros and cons, but your unique needs and the experience that you’re hoping for as an organization will point you down the best path for your specific use case.  When comparing Magento vs BigCommerce, you’ll find there are some key differences.

Magento 2 vs Miva

When comparing E-commerce platforms, it’s always important to identify the kind of experience that you’re hoping to have as merchants. Each software has its respective strengths and weaknesses, but your specific use case and goals will lead you in the right direction when comparing E-commerce software options. In the case of Miva and Magento 2, there are some critical differences.

Part II – Professional Services and Long Term Costs for a Successful Magento site

Most successful Magento website builds involve bringing in experienced professionals to help build your website itself. Much like general contractors, these are the folks that put up the 2’ x 4’s. While rates will vary based upon the vendor that you select, you’ll want to find a vendor that you’re comfortable with, and that has the resources to provide the final product that you’re looking for.

Increasing B2B eCommerce Conversions

Increasing Conversions – How often is that term thrown around within your marketing department? Hopefully, quite often, as this metric is a key measurement when determining how your online store is performing.

Conversions are defined as the percentage of shoppers that actually make a purchase off of your site. Conversions can vary from mobile to tablet to PC and there is no shortage of information online around how to increase your conversion percentage.

The problem with all this information is that it is very B2C focused.

10 Questions to Ask When Choosing an eCommerce Platform

Guest Post from Our Partner, X-Cart
“As an individual Agency, we’re on the front lines when it comes to helping merchants design, develop, and market E-commerce websites. In today’s guest blog post, we’ve solicited tips and feedback from the X-Cart team, the makers of one of the longest operating E-commerce software platforms. X-Cart was first released in 2001, and has continued to grow as a strong and versatile Open Source PHP-based shopping cart with, powering over 35,000 e-stores. They’re also the makers of X-Payments, one of the most versatile payment processing modules, which works with a wide variety of shopping cart platforms like Magento, Zoey, Zen Cart, OsCommerce, and LiteCommerce, in addition to their own X-Cart platform.

Through their years of advancing their platform, and working first-hand with their customers, they have some strong insights and a unique perspective into what to look for when considering building an E-commerce store, and use their platform as a benchmark, describing how they’ve been able to solve merchant needs.” – Robert Rand, CTO, Rand Marketing