#Content Marketing

What Charles Dickens and The Days of Our Lives Have in Common with Your Upcoming Drip Campaign

Guest blog by ContentBacon

“It was the best of times, it was the worst of times …” So begins the really long opening sentence of A Tale of Two Cities by Charles Dickens, written in 1859. The paperback version available on Amazon is 352 pages long. Fast-forward to the epic email campaign you’re working on today. In all likelihood, you would be dragged off in chains if it even comes close to the length of the Dickens classic … even at 352 words.

And yet, it is possible that both the classic novel and your epic email can share a characteristic. It’s a characteristic that made many of Dickens’ books wildly popular. It’s what has kept the soap opera Days of our Lives going strong since 1965. In the days of Dickens, we called it serialization. When you inject it into your email campaign, though, you’ll just call it drip.

The Power of Reciprocity, and Why You Should Increase the Amount of User-Generated Content You Share.

Guest Post by one of our Partners, ContentBacon.

It’s the chorus, not the aria that closes the sale.

“But enough about me, let’s talk about you. What do you think of me?” Bette Midler delivered that line to Barbara Hershey in Garry Marshall’s 1988 movie, Beaches. If you weren’t too distracted by Hershey’s cosmetically enhanced lips, you appreciated how apropos it was for the moment in the movie – but are you honest enough to apply it to your content marketing?

5 Tips and Tricks to Help With Your PPC Management

Pay-per-click (PPC) advertising can be an extremely effective way to drive traffic and leads to your business or website, and on the surface, might seem like an easy way as well. Many small business owners assume that since they know their products and services better than anyone, they would also know the best keywords and calls to action to attract potential customers.

Rand Internet Marketing Announces Partnership with Shopper Approved

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Rand Internet Marketing, a professional website design, web development, and internet marketing company based out of South Florida, has partnered with Shopper Approved, one of the leading companies in brand and reputation management.

Rand Internet Marketing and Hostway See Great Success for First e-Commerce Expo South Florida Event

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Rand Internet Marketing and Hostway saw successful results for the first ever e-Commerce Expo South Florida event held on June 11, 2015 in Fort Lauderdale, Florida.

Rand Internet Marketing Sees Significant Growth and Expands Web Design, Development and Marketing Departments

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Rand Internet Marketing expands its website design, web development and internet marketing departments as a result of the growth they have experienced over the last year. Within the last three months alone, Rand Marketing has hired seven new full-time employees throughout their various departments.

The Unveiled Secret for the Viral Share

Written by: Ivan Serrano

Ivan Serrano is a social media, business and finance journalist living in the Bay Area of California.

Social media is everything in today’s world. It doesn’t matter if you are a startup or a company or an individual or a client; almost everyone today has a social media account. Learning the right social media is exceptionally important for businesses, companies, and startups to grow their ideas and name brands – the formula: go viral.

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Link Building Strategies: What are the Dos and Don’ts of Guest Blogging in 2014

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There have recently been a lot of speculations about guest blogging. Many online bloggers are wondering whether it’s worth it to include guest posts at all. According to some strategists, guest blogging is highly toxic for brands of all types. On the other hand, many bloggers and online marketing strategists believe that guest blog posting is a powerful way to expand the content you provide, allowing your audience to grow substantially. The trick, of course, is to do it right.