#behavorial data

How to Use Behavioral Data to Create a Seamless Customer Experience

Guest Post from Our Partner, Emarsys
Marketing experts today face far more difficult challenges than in the past. It used to be as simple as deciding whether to offer a buy-one-get-one-free, or some other type of incentive. Today’s customers can be reached by any number of retailers, offering hundreds, if not thousands, of different experiences, messages, and opportunities to buy.

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