Increasing Conversions – How often is that term thrown around within your marketing department? Hopefully, quite often, as this metric is a key measurement when determining how your online store is performing.
Conversions are defined as the percentage of shoppers that actually make a purchase off of your site. Conversions can vary from mobile to tablet to PC and there is no shortage of information online around how to increase your conversion percentage.
The problem with all this information is that it is very B2C focused.