Pay per click (PPC) is an online advertising model used on search engines, advertising networks and content websites. The main player in this space is Google. Google’s advertising revenue comes mostly from PPC in the form of Google AdWords. In 2015, Google’s advertising revenue was $67 billion, up from $59 billion in 2014. PPC advertisers only pay when someone actually clicks on one of their ads which will then take the user directly to their website or landing page. With search engines, advertisers generally bid on keywords or keyword phrases that they believe a typical customer may use to search for their product or service.
The Rand PPC Team has now managed over $20 Million worth of PPC Advertising Campaigns for our clients with tremendous results. Our goal with our PPC clients is to continue to decrease the cost per click and increase conversions to get the best cost per sale that we can. Our PPC service includes much more than just running AdWords. It encompasses all the networks you would expect, from paid search to paid social. With the majority of our clients, we save them more than our management fee within the first 90 days.
Pay Per Click Marketing
Customer acquisition costs money. Whether you purchase a billboard, pay for a radio spot or invest in online marketing, advertising costs money. The good news is PPC marketing is one of the most accountable and measurable forms of marketing. Every time your ad is clicked, sending a visitor to your website, you have to pay the search engine a small fee. When PPC is working correctly, the fee is trivial because the visit is worth more than what you pay for it.
Pay Per Click Campaign Management
The success of a PPC campaign is simple math…but understanding what goes into the equation is where our expertise lies. In our experience, when Rand Marketing takes over management of your PPC, you will see a 40-70% ROI. Whether we are building a PPC campaign from scratch or taking over an existing campaign, we start by gathering a thorough understanding of your business, your goals and the competitive landscape.
Our Pay Per Click Campaign Management strategy consists of the following:
PPC Campaign Strategy
- Understanding Your Business Model
- Keyword Research
- Competitor Analysis
Now that we have a handle on your business and your specific goals, we begin to build out your campaign by identifying the keywords and keyword phrases we want to target. We write our first round of ads and install conversion tracking codes on all relevant web pages that we want to track an action.
- Keyword List Development
- Ad Creation
- Conversion Tracking
Campaign Launch & Optimization
Great campaigns are only discovered through testing and tweaking real data to optimize results. Our team A/B tests multiple forms of ad copy to draw in specific audiences to gain more targeted click-throughs, increasing your PPC ROI. We will make bid adjustments by location (city and state) and bid adjustment by desktop and mobile devices.We pause what’s not already working and add negative keywords to improve campaign relevancy and reduce wasted spend. Our talented team will stay on top of your campaign to optimize each phase of the process.
- Bid Management
- Quality Score Optimization
- Conversion Enhancement
- Search Term/Phrase Optimization
- Landing Page Optimization
- Ramp Up Campaign to Desired Results
You’ll know exactly what we know, and what it means…there’s no hiding data. You’ll receive a monthly report breaking down the results of your campaign. We believe in transparency and showing our clients all the metrics available to us. We may be the experts in PPC but you are the expert of your own business. By working together, we can meet the search engine marketing goals you have set forth for your business. As an easy to setup and ongoing service, PPC can serve you for the lifetime of your business so you can receive the ROI you expect.