Search engine optimization (SEO) is not the same as it used to be years ago. Over the years, search engine providers have made significant changes and updates regarding how they asses and rank websites.
At Rand Marketing, we understand that it can be challenging to keep up with the latest trends in SEO. As a busy business owner or entrepreneur, you may not have the time to dedicate to it either. We are here to streamline all of your Internet marketing needs. Understanding the changes in SEO is important and can help you assess your current SEO practices.
The Main Change in SEO
Before recent updates such as Panda, many people relied on keyword stuffing and low quality content to achieve higher website rankings. Thanks to major improvements by the search engines, these tactics no longer work, and for good reason.
When people thought that quantity ruled over quality, many webmasters got away with poorly constructed and thoughtless content. In fact, they may have even gotten results such as higher rankings. However, nowadays these SEO strategies no longer work and will actually lower your page ranking.
High quality SEO marketing can be accomplished in a variety of different ways, but the most popular is through website content or copy. With informative, interesting and engaging Web copy, you can look forward to better page rankings and higher traffic to your website. However, it can be difficult to implement on your own.
Mistakes to Avoid
As SEO has changed, there are a few common pitfalls that you should avoid. The first is stuffing keywords into your content. In many cases, the search engines will view this as spam and lower your page ranking as a result. The second is to add SEO into your website components, not just your content.
For a well rounded SEO strategy created by professionals, look no further than Rand Marketing. With over 10 years of experience delivering proven results to our clients, and over 95,000 first page rankings, we can help you expand your online presence. Contact us today to get started!