Category: Uncategorized

A Magento 1 End of Life is Approaching as a Magento 1.x Sunset Looms

Magento 1 has been the lifeblood of many E-commerce businesses over the last decade, however, all good things must come to an end. With the release of Magento 2, software updates for the 1.x environment will eventually reach End of Life. That doesn’t mean that a Magento Community site will breakdown, but rather, the Magento team won’t be focused on releasing new features, or perhaps new security patches. While there are still unknowns, what we do now know is the proposed date for this transition to retirement. Read on to learn more about when Magento 1 will reach End of Life (EOL), and what you can start to do to prepare.

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How to Use Behavioral Data to Create a Seamless Customer Experience

Guest Post from Our Partner, Emarsys
Marketing experts today face far more difficult challenges than in the past. It used to be as simple as deciding whether to offer a buy-one-get-one-free, or some other type of incentive. Today’s customers can be reached by any number of retailers, offering hundreds, if not thousands, of different experiences, messages, and opportunities to buy.

 

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Rand Marketing’s Favorite Menu Extension for Magento

Guest Post from our partner, Mage Store.

Suppose you are building (or have previously built), ) an e-commerce site with numerous products, You may be having a difficult time e organizing amess of too many products or categories in your menus. isitors who visit your online store will be amazed when trying to access what they are looking for. This is when Mega Menu is a must-have extension.

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The New Social Commerce

Guest Post from our partner, Nextopia.

As a brand or business’s social media presence grows, so does their marketing clout. Unfortunately, Instagram “likes” don’t pay bills. Accordingly, the question arises – how best to transform followers into engaged shoppers and derive value from the platform?

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Why online reviews are important for your business (no matter how big).

Guest Post from our partner, Feefo.

Building yourself an online presence can be tough these days. With so much competition on the web it can seem difficult to get your name out there as a trustworthy brand. Online reviews are a great way to not only build trust with potential customers, but it can also do wonders for your SEO and general website performance. In this article we’ll look at why reviews have become so big and how you can best utilize them for your marketing strategy.

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How to capture more sales this holiday season through effective communication

Guest Post from our partner, Proonto.

It’s the holiday season and site traffic is through the roof, but how do you turn visitors into customers especially when these shoppers are more likely to be visiting multiple sites looking for similar products than usual. Being ready for browsers who are simultaneously and even aggressively comparing products in order to get the best bang for their buck in a very expensive time is an important part of creating your season strategy.

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New Magento 2 Features and Enhancements

Many merchants are trying to compare Magento 1 vs. Magento 2. While Magento 2 is still in it’s infancy, and many developers are eagerly awaiting the stabilization of the platform, there are many new features and enhancements that merchants will be able to leverage. As of the writing of this article, there are over 1,400 issues, such as reported bugs, listed in official Magento 2 github page. There are also approximately 240 Magento Extensions available, with over 300 reported by the Magento team as coming soon. The extensions that are available have had minimal usage compared to many Magento 1 extensions, and while the Magento team has been screening these, it wouldn’t be surprising to find shortcomings in some of these Magento 2 Extensions, given more strenuous real world use. As of today the Magento 2 environment is therefore out of reach of most merchants who can’t risk running into so many bugs, and who want access to more pre-built extensions rather than take on the expense of custom building extensions.

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