Category: Shopping

Black Friday and Cyber Monday Blog Post

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Black Friday. On the surface, you’d think that this day was purposely given ominous, dark, possibly evil connotation. The exact origins of the modern usage of the term are lost to time, but Snopes suggests that the by the 1950’s, the day was known for employees calling in sick in order to enjoy a long holiday weekend, and by the 1960’s, it was associated with the pandemonium caused by massive number of post-Thanksgiving shoppers. Yet others hold that the phrase was based on businesses that spent the year in the red finally reaching the day where they were profitable, and their balance sheets were in the black.  Whatever the origins, the phenomenon of the day after Thanksgiving being the top shopping day of the year seems to be here to stay for the foreseeable future. It’s now a quintessential part of American culture.

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How Product Recommendations Can Increase Average Order Value (AOV) and Revenue on Your Website

Product Recommendations Can Increase Average Order Value (AOV) and Revenue

Written by: Sanjay Arora, Founder and CEO, Nextopia Software Corporation

In a virtual world where retailers are constantly fighting for consumer’s dollars using AdWords and SEO, it might seem hard to compete with the big spend of large players such as Walmart, Amazon and eBay.

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Rand Internet Marketing Announces Partnership with Shopper Approved

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Rand Internet Marketing, a professional website design, web development, and internet marketing company based out of South Florida, has partnered with Shopper Approved, one of the leading companies in brand and reputation management.

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