When you make a local search on Google, a number of businesses are outlined on the SERP (Search Engine Results Page). The box holding these businesses is called a local pack.
Small and large businesses alike compete for a spot in the local pack, which can lead to dozens – if not hundreds – of additional leads. Imagine you own a pizzeria in Colorado. If you’ve managed to smuggle your way into the local pack, whenever someone searches for “pizzeria” in Colorado, your business is going to pop up!
Think about the hundreds of people making searches like this in communities around the world every day, and you can probably understand why business owners are desperate for a spot.
Until now, local packs included seven business. Now, only three businesses are displayed – and experts believe one of those spots will be paid-for soon. For this reason, succeeding in local SEO has become more difficult, competitive, and important than ever before.
Here are five local pack ranking factors that can drastically improve your odds.
Search engine marketing is generally divided into two categories – PPC and SEO.
PPC, also known as pay-per-click or paid search, can lead to instant results. Your brand is placed immediately in front of your target audience based on the keyword you choose. For each click, your budget is relatively easy to control. PPC advertisements are placed above organic search results, guaranteeing the attention of searchers.
SEO, also known as search engine organization or organic search, is completely free. You will, however, need a certain amount of skill, time, and expertise to make a difference. SEO aims to place your website as high on the search results page as possible. It requires linking, keyword research, optimization, and no small amount of patience.
While brands often find themselves choosing between PPC and SEO, these marketing options are actually stronger together. Here are four reasons why.
Local SEO is one of the most effective tools for small businesses to target and attract members of a local audience that are ready to become real, paying customers. When you’re just one location in one town, optimizing local SEO to your advantage is piece of cake, well almost. But what happens when you’re ready to grow beyond one location or maybe even branch out into another city? What then?
Every online retailer is looking to improve their SEO in a quest for the elusive #1 spot in any given Google search. What most companies don’t know, however, is that there is an easy way to boost your SEO rankings, while also providing your customers with a vastly superior shopping experience. The answer? Intelligent site search and navigation.
Being an accredited business with the Better Business Bureau (BBB) is fantastic! However, you don’t need to be accredited to benefit from the BBB. Having an updated listing on your local BBB directory, even if your business is not accredited, will provide a “do-follow” link back to your website.
Pay-per-click (PPC) advertising can be an extremely effective way to drive traffic and leads to your business or website, and on the surface, might seem like an easy way as well. Many small business owners assume that since they know their products and services better than anyone, they would also know the best keywords and calls to action to attract potential customers.
Rand Internet Marketing, a professional website design, web development, and internet marketing company based out of South Florida, has partnered with Klarna, the leading European payment provider in preparation for Klarna’s launch on the U.S. market.