Pay-per-click (PPC) advertising can be an extremely effective way to drive traffic and leads to your business or website, and on the surface, might seem like an easy way as well. Many small business owners assume that since they know their products and services better than anyone, they would also know the best keywords and calls to action to attract potential customers.
Times are changing. Advertising on the global market now consists of more than just television, radio and print. I have seen firsthand how a business now has a variety of options to create wide customer awareness that weren’t even around a few years ago. Consumers have the internet in the palms of their hands, allowing advertisers to publicize themselves almost instantly. A majority of folks use the web to shop, whether it is for designer shoes or a new DVD player.
There’s a good chance that you’ve heard or read a little bit about online ads at some point. You know, PPC or Pay Per Click Marketing.
There’s a good chance that you don’t know exactly what that means. Online ads aren’t like television or radio ads. There’s a little more to it. Here’s a brief introduction to Pay Per Click Marketing, as well as a little bit of information about the other types of online ads.
Given our 10 years helping clients create outstanding PPC campaigns, we at Rand Marketing understand that one of the best things you can do for your pay per click campaign is to increase your quality score.
When you do so, you reduce the cost of your PPC campaign and directly increase the ROI on it.
Here are five ways that you can improve both your PPC quality score and your overall campaign.
Imagine a machine that you fed a dollar into and it gave you two dollars back.
Each and every time you put in a dollar…two bucks would spit right back out to you.
Sounds great, right?
Such a machine exists, though it doesn’t work nearly as simple as that.
This machine is called Pay-Per-Click (PPC) advertising allows you to pay a specified amount of money to drive focused traffic back to your website. When your website copy or offer is compelling, some of these visitors will convert into a lead or sale.