Pay-per-click (PPC) advertising can be an extremely effective way to drive traffic and leads to your business or website, and on the surface, might seem like an easy way as well. Many small business owners assume that since they know their products and services better than anyone, they would also know the best keywords and calls to action to attract potential customers.
A vast majority of internet users are never too aware of the technical aspect of things – all we know is that we log on to the World Wide Web when we want, how we want, and learn about any new updates along the way. Well this time around, Google has been courteous enough to provide us with a heads up on its plans to change the SEO (search engine optimization) algorithm beginning April 21, 2015. So, now we will have a chance to prepare.