Local SEO is one of the most effective tools for small businesses to target and attract members of a local audience that are ready to become real, paying customers. When you’re just one location in one town, optimizing local SEO to your advantage is piece of cake, well almost. But what happens when you’re ready to grow beyond one location or maybe even branch out into another city? What then?
Pay-per-click (PPC) advertising can be an extremely effective way to drive traffic and leads to your business or website, and on the surface, might seem like an easy way as well. Many small business owners assume that since they know their products and services better than anyone, they would also know the best keywords and calls to action to attract potential customers.
Rand Internet Marketing, a professional website design, web development, and internet marketing company based out of South Florida, has partnered with Shopper Approved, one of the leading companies in brand and reputation management.