Rand Internet Marketing expands its website design, web development and internet marketing departments as a result of the growth they have experienced over the last year. Within the last three months alone, Rand Marketing has hired seven new full-time employees throughout their various departments.
We recently sat down with Steve Reisner, the owner/operator of Adams Locksmiths in Margate, FL, and we talked to him about his business and the incredible growth he has experienced since becoming a Rand Internet Marketing client.
Times are changing. Advertising on the global market now consists of more than just television, radio and print. I have seen firsthand how a business now has a variety of options to create wide customer awareness that weren’t even around a few years ago. Consumers have the internet in the palms of their hands, allowing advertisers to publicize themselves almost instantly. A majority of folks use the web to shop, whether it is for designer shoes or a new DVD player.
Magento Community Edition is an open source PHP software that is being used by more and more businesses to run their e-commerce website. We here at Rand Marketing have been working with Magento CE for the past six years, having developed dozens of Magento websites.
Maintaining a successful business today requires a bit more than an in-depth understanding of the products or services you want to provide to your customers.
Instead, it is now more important than every to recognize the value of Search Engine Optimization and utilizing the internet to promote products, services and brands. Understanding the value of SEO and how to capitalize on it effectively can greatly impact the overall success you have with your brand.
There’s a good chance that you’ve heard or read a little bit about online ads at some point. You know, PPC or Pay Per Click Marketing.
There’s a good chance that you don’t know exactly what that means. Online ads aren’t like television or radio ads. There’s a little more to it. Here’s a brief introduction to Pay Per Click Marketing, as well as a little bit of information about the other types of online ads.
Given our 10 years helping clients create outstanding PPC campaigns, we at Rand Marketing understand that one of the best things you can do for your pay per click campaign is to increase your quality score.
When you do so, you reduce the cost of your PPC campaign and directly increase the ROI on it.
Here are five ways that you can improve both your PPC quality score and your overall campaign.