Your reputation is largely created by your customers. It’s possible to have a deep hand in shaping it, but without people talking about you, you’re just tooting your own horn. Nobody appreciates the constant blare of self-promotion.
Your content is often kindling, but what catches the blaze is the inclusion of customer reviews on your website. This is crucial if you run an eCommerce website. Here’s why.
Guest blog by ContentBacon
“It was the best of times, it was the worst of times …” So begins the really long opening sentence of A Tale of Two Cities by Charles Dickens, written in 1859. The paperback version available on Amazon is 352 pages long. Fast-forward to the epic email campaign you’re working on today. In all likelihood, you would be dragged off in chains if it even comes close to the length of the Dickens classic … even at 352 words.
And yet, it is possible that both the classic novel and your epic email can share a characteristic. It’s a characteristic that made many of Dickens’ books wildly popular. It’s what has kept the soap opera Days of our Lives going strong since 1965. In the days of Dickens, we called it serialization. When you inject it into your email campaign, though, you’ll just call it drip.
Guest blog by ContentBacon
We interrupt this program. That used to be what marketing and advertising was all about. Back before the digital age – when there was only print, radio, and TV – you paid to break into a prospect’s attention. The effect was somewhat binary. They pardoned your interruption if they were interested in your product or service. Or, you ran the chance of their displeasure if they didn’t want what you had to offer.
That was all supposed to end with your website. Good-bye, push media. Hello interactivity. From now on, you’d be having two-way conversations with prospects to find out what they want so you can turn them into customers. It’s what you’re doing, right? Here are 5 questions to as
Guest blog by Springbot
Small and medium-sized businesses (SMB) have to approach their marketing strategies a bit differently than the big guys. Whereas large companies have expansive budgets to allocate to their marketing efforts, every single dollar spent by an SMB must bring a significant ROI.
“Big data” is one of those marketing buzzwords that’s almost always geared toward bigger businesses. The assumption is that farming data is costly, but that’s just not so if you use the right data-driven integrations. Big data is perhaps more valuable to the small, medium or early-stage business because these market segments are the least understood.
You got your customer to the “Buy Button”, now how will you keep them happy and encourage them to shop with you again?
Guest blog by Lauren Macdonald of eBridge Connections.
Guest Post from Our Partner, Saleswarp
Today’s shoppers have more options and shorter attention spans than ever, so providing a convenient shopping experience is of utmost importance. A seamless and convenient shopping experience starts with optimizing product listings. Providing quality product content and optimizing product listings ensures that customers can easily find your products online and that you beat your competitors in search rankings, ultimately increasing sales.
Guest Post from our partner, Nextopia.
Every online retailer is looking to improve their SEO in a quest for the elusive #1 spot in any given Google search. What most companies don’t know, however, is that there is an easy way to boost your SEO rankings, while also providing your customers with a vastly superior shopping experience. The answer? Intelligent site search and navigation.
Guest Post from our partner, iD Commerce + Logistics.
Over the past five years, the beauty and personal care market has experienced unprecedented growth.
What was once an industry limited to physical stores and specialty cosmetics departments is now taking over e-commerce websites, subscription boxes, social platforms, and on-demand services. As a result of technology’s influence on the way we purchase goods and services, consumers are more knowledgeable and attracted to trying new products without ever touching, smelling, or sampling them in stores.
Guest Post from Matt Davis at FutureHosting
Self-hosting offers reliability, accountability, and control over your own business model and content. SaaS is not the right solution for serious bloggers.
Software-as-a-Service is tempting for bloggers. Most of the work is done for you. All that’s left is to write and publish. The foundations of the service are not something that you have to worry about — no technical SEO to struggle with, no web hosting control panel, no DNS management headaches, and no control.
Guest Post from our partner, OroCRM
In today’s fast evolving social world, customers are expecting businesses to communicate through multiple channels and devices and cater to them whenever and wherever they are available. To be able to master this task, it is important to implement a Customer Relationship Management (CRM) system that offers the necessary capabilities to help you deliver a superior customer experience and support your business growth.