Pay-per-click (PPC) advertising can be an extremely effective way to drive traffic and leads to your business or website, and on the surface, might seem like an easy way as well. Many small business owners assume that since they know their products and services better than anyone, they would also know the best keywords and calls to action to attract potential customers.
We recently sat down with Steve Reisner, the owner/operator of Adams Locksmiths in Margate, FL, and we talked to him about his business and the incredible growth he has experienced since becoming a Rand Internet Marketing client.
We remain committed to improving the web presence of our clients by driving traffic, engagement, page views, leads, conversions and, most importantly, sales. How? Our diverse team of professionals deliver high-quality and affordable responsive web builds and designs, SEO and SEM services, content writing, social media, online reputation management, and more.
In order to thrive in today’s competitive business environment, it is important to assure that your company is not only well-represented online, but that it is listed on the first page of a given search engine’s page results. Your rivals most assuredly are.
Maintaining a successful business today requires a bit more than an in-depth understanding of the products or services you want to provide to your customers.
Instead, it is now more important than every to recognize the value of Search Engine Optimization and utilizing the internet to promote products, services and brands. Understanding the value of SEO and how to capitalize on it effectively can greatly impact the overall success you have with your brand.
Given our 10 years helping clients create outstanding PPC campaigns, we at Rand Marketing understand that one of the best things you can do for your pay per click campaign is to increase your quality score.
When you do so, you reduce the cost of your PPC campaign and directly increase the ROI on it.
Here are five ways that you can improve both your PPC quality score and your overall campaign.
Imagine a machine that you fed a dollar into and it gave you two dollars back.
Each and every time you put in a dollar…two bucks would spit right back out to you.
Sounds great, right?
Such a machine exists, though it doesn’t work nearly as simple as that.
This machine is called Pay-Per-Click (PPC) advertising allows you to pay a specified amount of money to drive focused traffic back to your website. When your website copy or offer is compelling, some of these visitors will convert into a lead or sale.
CANDY CRUSH IPO – King Digital Entertainment Plc, the creator of the widely popular gaming app Candy Crush Saga, is due to finalize their numbers for their IPO today. Experts report that it looks like King will offer 22.2 million shares at between $21 and $24 per share.
WordPress is a simple and user-friendly platform for setting up a blog for any purpose. Whether you are planning a personal blog, one devoted to an interest or hobby or a commercial website, WordPress is an easy way to set it up. Let’s look at the steps involved for WordPress website design.