Category: Content Marketing

5 Tips and Tricks to Help With Your PPC Management

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Pay-per-click (PPC) advertising can be an extremely effective way to drive traffic and leads to your business or website, and on the surface, might seem like an easy way as well. Many small business owners assume that since they know their products and services better than anyone, they would also know the best keywords and calls to action to attract potential customers.

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Rand Internet Marketing Announces Partnership with Shopper Approved

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Rand Internet Marketing, a professional website design, web development, and internet marketing company based out of South Florida, has partnered with Shopper Approved, one of the leading companies in brand and reputation management.

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The Unveiled Secret for the Viral Share

Written by: Ivan Serrano

Ivan Serrano is a social media, business and finance journalist living in the Bay Area of California.

Social media is everything in today’s world. It doesn’t matter if you are a startup or a company or an individual or a client; almost everyone today has a social media account. Learning the right social media is exceptionally important for businesses, companies, and startups to grow their ideas and name brands – the formula: go viral.

Click to Check Out the Infographic!

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Discover What Internet Marketing Can Do For Your Business

Times are changing. Advertising on the global market now consists of more than just television, radio and print.  I have seen firsthand how a business now has a variety of options to create wide customer awareness that weren’t even around a few years ago.  Consumers have the internet in the palms of their hands, allowing advertisers to publicize themselves almost instantly.  A majority of folks use the web to shop, whether it is for designer shoes or a new DVD player.

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The Value of Search Engine Optimization To Your Business

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Maintaining a successful business today requires a bit more than an in-depth understanding of the products or services you want to provide to your customers.

Instead, it is now more important than every to recognize the value of Search Engine Optimization and utilizing the internet to promote products, services and brands. Understanding the value of SEO and how to capitalize on it effectively can greatly impact the overall success you have with your brand.

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Link Building Strategies: What are the Dos and Don’ts of Guest Blogging in 2014

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There have recently been a lot of speculations about guest blogging. Many online bloggers are wondering whether it’s worth it to include guest posts at all. According to some strategists, guest blogging is highly toxic for brands of all types. On the other hand, many bloggers and online marketing strategists believe that guest blog posting is a powerful way to expand the content you provide, allowing your audience to grow substantially. The trick, of course, is to do it right.

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