Written by: Sanjay Arora, Founder and CEO, Nextopia Software Corporation
In a virtual world where retailers are constantly fighting for consumer’s dollars using AdWords and SEO, it might seem hard to compete with the big spend of large players such as Walmart, Amazon and eBay.
It costs 7x more to acquire a customer than it does to retain one, so why do the majority of businesses focus solely on customer acquisition. That is a good question, and the answer is that most marketers and business owners don’t have a customer retention strategy in place. But what is a retention strategy?
Ivan Serrano is a social media, business and finance journalist living in the Bay Area of California.
Social media is everything in today’s world. It doesn’t matter if you are a startup or a company or an individual or a client; almost everyone today has a social media account. Learning the right social media is exceptionally important for businesses, companies, and startups to grow their ideas and name brands – the formula: go viral.
Times are changing. Advertising on the global market now consists of more than just television, radio and print. I have seen firsthand how a business now has a variety of options to create wide customer awareness that weren’t even around a few years ago. Consumers have the internet in the palms of their hands, allowing advertisers to publicize themselves almost instantly. A majority of folks use the web to shop, whether it is for designer shoes or a new DVD player.
Magento Community Edition is an open source PHP software that is being used by more and more businesses to run their e-commerce website. We here at Rand Marketing have been working with Magento CE for the past six years, having developed dozens of Magento websites.
Countless Web based and local bussinesses have gained a high return on investment (ROI) and increased online exposure thanks to a well-rounded search engine optimization (SEO) strategy for your business. However, developing an effective SEO marketing plan can be both time consuming and challenging, but we are here to help.
WordPress is a simple and user-friendly platform for setting up a blog for any purpose. Whether you are planning a personal blog, one devoted to an interest or hobby or a commercial website, WordPress is an easy way to set it up. Let’s look at the steps involved for WordPress website design.
Lots and lots of eyeballs. In marketing & advertising, although exposure isn’t everything…it’s definitely a big thing. And no where is the exposure for sporting events bigger than the Super Bowl. It’s the biggest sporting event in the U.S. and one of the largest television events in the world.
How many people tune in each year? A lot. At least 39 Million every year…and to get that low of numbers, you have to go all the way back to Super Bowl II – Packers vs. Raiders. A few years ago, they hit the highest mark of 111 Million viewers (Super Bowl XLVI – Giants vs. Patriots).
There have recently been a lot of speculations about guest blogging. Many online bloggers are wondering whether it’s worth it to include guest posts at all. According to some strategists, guest blogging is highly toxic for brands of all types. On the other hand, many bloggers and online marketing strategists believe that guest blog posting is a powerful way to expand the content you provide, allowing your audience to grow substantially. The trick, of course, is to do it right.