Category: Blog

How Product Recommendations Can Increase Average Order Value (AOV) and Revenue on Your Website

Product Recommendations Can Increase Average Order Value (AOV) and Revenue

Written by: Sanjay Arora, Founder and CEO, Nextopia Software Corporation

In a virtual world where retailers are constantly fighting for consumer’s dollars using AdWords and SEO, it might seem hard to compete with the big spend of large players such as Walmart, Amazon and eBay.

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How to Use a Retention Strategy in eCommerce

It costs 7x more to acquire a customer than it does to retain one, so why do the majority of businesses focus solely on customer acquisition. That is a good question, and the answer is that most marketers and business owners don’t have a customer retention strategy in place. But what is a retention strategy?

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The Unveiled Secret for the Viral Share

Written by: Ivan Serrano

Ivan Serrano is a social media, business and finance journalist living in the Bay Area of California.

Social media is everything in today’s world. It doesn’t matter if you are a startup or a company or an individual or a client; almost everyone today has a social media account. Learning the right social media is exceptionally important for businesses, companies, and startups to grow their ideas and name brands – the formula: go viral.

Click to Check Out the Infographic!

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Discover What Internet Marketing Can Do For Your Business

Times are changing. Advertising on the global market now consists of more than just television, radio and print.  I have seen firsthand how a business now has a variety of options to create wide customer awareness that weren’t even around a few years ago.  Consumers have the internet in the palms of their hands, allowing advertisers to publicize themselves almost instantly.  A majority of folks use the web to shop, whether it is for designer shoes or a new DVD player.

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The Top 10 Super Bowl Commercials Of All Time

Cindy-Crawford-Super-Bowl-Pepsi-Ad

Lots and lots of eyeballs. In marketing & advertising, although exposure isn’t everything…it’s definitely a big thing. And no where is the exposure for sporting events bigger than the Super Bowl.  It’s the biggest sporting event in the U.S. and one of the largest television events in the world.

How many people tune in each year?  A lot. At least 39 Million every year…and to get that low of numbers, you have to go all the way back to Super Bowl II – Packers vs. Raiders.  A few years ago, they hit the highest mark of 111 Million viewers (Super Bowl XLVI – Giants vs. Patriots).

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Link Building Strategies: What are the Dos and Don’ts of Guest Blogging in 2014

Guest-Blogging-Link-Building

There have recently been a lot of speculations about guest blogging. Many online bloggers are wondering whether it’s worth it to include guest posts at all. According to some strategists, guest blogging is highly toxic for brands of all types. On the other hand, many bloggers and online marketing strategists believe that guest blog posting is a powerful way to expand the content you provide, allowing your audience to grow substantially. The trick, of course, is to do it right.

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