Category: Blog

The Power of Reciprocity, and Why You Should Increase the Amount of User-Generated Content You Share.

Guest Post by one of our Partners, ContentBacon.

It’s the chorus, not the aria that closes the sale.

“But enough about me, let’s talk about you. What do you think of me?” Bette Midler delivered that line to Barbara Hershey in Garry Marshall’s 1988 movie, Beaches. If you weren’t too distracted by Hershey’s cosmetically enhanced lips, you appreciated how apropos it was for the moment in the movie – but are you honest enough to apply it to your content marketing?

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How To Interpret Your Behavior & Conversion Data

We recently provided a look at how to learn from your Google Analytics Audience data. As the next installment in this series, we’ll be walking you through Behavior data, helping you to uncover how visitors are interacting with your website itself. This data can lead to lots of E-commerce conversion optimization opportunities for your website. Major points that merchants look to include:

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Magento Vs X-Cart

Magento and X-Cart are two of the most tried and tested open source E-commerce platforms on the market. However, when comparing X-Cart and Magento, some major differences in their overall ecosystems and offerings will become apparent. Our Magento vs X-Cart guide should give you lots of valuable information to help you decide which will be better for your E-commerce needs.

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Magento Vs BigCommerce

When evaluating E-commerce systems, we always recommend starting by highlighting the goals that you’re seeking to meet as a business. Every shopping cart platform has its own pros and cons, but your unique needs and the experience that you’re hoping for as an organization will point you down the best path for your specific use case.  When comparing Magento vs BigCommerce, you’ll find there are some key differences.

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Reasons Why Your eBay Store Needs To Be Synchronized With Magento

Guest Post from Our Partner, Primaseller

Why do retailers make the choice to be present on multiple channels even when they’re quite successful on just one?

Marketplaces like eBay are excellent sales channels- they give you all the visibility you need to sell your products. However, as a retailer, you may want to think beyond just sales.

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Magento 2 vs Miva

When comparing E-commerce platforms, it’s always important to identify the kind of experience that you’re hoping to have as merchants. Each software has its respective strengths and weaknesses, but your specific use case and goals will lead you in the right direction when comparing E-commerce software options. In the case of Miva and Magento 2, there are some critical differences.

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How to Sell More in Your On and Offline Store with a WMS

Guest Post from Our Partner, SkuVault

Brick-and-mortar store owners can sell both in-store and online with the help of a warehouse management system. A WMS allows traditional store owners to sell the same items online simultaneously. A WMS helps reduce the fear and number of out-of-stocks, mis-shipments, and a number of other inventory concerns that are simply unavoidable without such technology. In this post I am going to discuss several ways in which a WMS allows sellers to sell more both in their stores and online automatically, in real time.

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Increasing B2B eCommerce Conversions

Increasing Conversions – How often is that term thrown around within your marketing department? Hopefully, quite often, as this metric is a key measurement when determining how your online store is performing.

Conversions are defined as the percentage of shoppers that actually make a purchase off of your site. Conversions can vary from mobile to tablet to PC and there is no shortage of information online around how to increase your conversion percentage.

The problem with all this information is that it is very B2C focused.

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