Rand Marketing’s Favorite Menu Extension for Magento

Guest Post from our partner, Mage Store.

Suppose you are building (or have previously built), ) an e-commerce site with numerous products, You may be having a difficult time e organizing amess of too many products or categories in your menus. isitors who visit your online store will be amazed when trying to access what they are looking for. This is when Mega Menu is a must-have extension.

Read More

DDP v DDU and Why You Need to Know before Selling Internationally

Guest Post from our partner, Skybox Checkout.

Ecommerce is truly a global market. With new technologies and third party support in terms of logistics and payment processes it’s easier than ever before for retailers small, large, or anywhere in between to expand internationally. One key definition a retailer needs to consider in their global ecommerce strategy is how to ship their products.

Read More

Why online reviews are important for your business (no matter how big).

Guest Post from our partner, Feefo.

Building yourself an online presence can be tough these days. With so much competition on the web it can seem difficult to get your name out there as a trustworthy brand. Online reviews are a great way to not only build trust with potential customers, but it can also do wonders for your SEO and general website performance. In this article we’ll look at why reviews have become so big and how you can best utilize them for your marketing strategy.

Read More

How to capture more sales this holiday season through effective communication

Guest Post from our partner, Proonto.

It’s the holiday season and site traffic is through the roof, but how do you turn visitors into customers especially when these shoppers are more likely to be visiting multiple sites looking for similar products than usual. Being ready for browsers who are simultaneously and even aggressively comparing products in order to get the best bang for their buck in a very expensive time is an important part of creating your season strategy.

Read More

Ahh, WordPress. It’s a love hate relationship

Guest Post from our partner, EndLayer.

WordPress is all the fad for websites these days – and really for good reason. It’s free, first of all. It’s easy, there’s a ton of plugins to extend it, and there’s an insanely huge user base for it. We started on WordPress ourselves, even – several years ago. It’s a one-size-fits-most solution that can get you running quickly. Seems awesome, doesn’t it? It is, but it’s not. WordPress’s strengths are unfortunately also its weaknesses.

Read More

New Magento 2 Features and Enhancements

Many merchants are trying to compare Magento 1 vs. Magento 2. While Magento 2 is still in it’s infancy, and many developers are eagerly awaiting the stabilization of the platform, there are many new features and enhancements that merchants will be able to leverage. As of the writing of this article, there are over 1,400 issues, such as reported bugs, listed in official Magento 2 github page. There are also approximately 240 Magento Extensions available, with over 300 reported by the Magento team as coming soon. The extensions that are available have had minimal usage compared to many Magento 1 extensions, and while the Magento team has been screening these, it wouldn’t be surprising to find shortcomings in some of these Magento 2 Extensions, given more strenuous real world use. As of today the Magento 2 environment is therefore out of reach of most merchants who can’t risk running into so many bugs, and who want access to more pre-built extensions rather than take on the expense of custom building extensions.

Read More

E-commerce Product Management: How to name your SKU’s

Guest Post from our partner, SalesWarp.

When creating an online store and deciding how to easily manage product SKUs, there are several factors that can keep product management, fulfillment and replenishment clean and simple. Depending on your product line and number of products, a more complicated method of creating SKUs may help you keep your sanity in the long run. Taking the time to understand your products and how they will be fulfilled and planning for future growth is key to deciding what will work best for you in the long run.

Read More