Increasing B2B eCommerce Conversions

Increasing Conversions – How often is that term thrown around within your marketing department? Hopefully, quite often, as this metric is a key measurement when determining how your online store is performing.

Conversions are defined as the percentage of shoppers that actually make a purchase off of your site. Conversions can vary from mobile to tablet to PC and there is no shortage of information online around how to increase your conversion percentage.

The problem with all this information is that it is very B2C focused.

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10 Questions to Ask When Choosing an eCommerce Platform

Guest Post from Our Partner, X-Cart
“As an individual Agency, we’re on the front lines when it comes to helping merchants design, develop, and market E-commerce websites. In today’s guest blog post, we’ve solicited tips and feedback from the X-Cart team, the makers of one of the longest operating E-commerce software platforms. X-Cart was first released in 2001, and has continued to grow as a strong and versatile Open Source PHP-based shopping cart with, powering over 35,000 e-stores. They’re also the makers of X-Payments, one of the most versatile payment processing modules, which works with a wide variety of shopping cart platforms like Magento, Zoey, Zen Cart, OsCommerce, and LiteCommerce, in addition to their own X-Cart platform.

Through their years of advancing their platform, and working first-hand with their customers, they have some strong insights and a unique perspective into what to look for when considering building an E-commerce store, and use their platform as a benchmark, describing how they’ve been able to solve merchant needs.” – Robert Rand, CTO, Rand Marketing

 

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How to Use Behavioral Data to Create a Seamless Customer Experience

Guest Post from Our Partner, Emarsys
Marketing experts today face far more difficult challenges than in the past. It used to be as simple as deciding whether to offer a buy-one-get-one-free, or some other type of incentive. Today’s customers can be reached by any number of retailers, offering hundreds, if not thousands, of different experiences, messages, and opportunities to buy.

 

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Fix your supply chain so you can focus on growth!

Guest Post from our partner, Brightpearl.

Providing a great customer experience and increasing sales as an ecommerce company has to be underpinned by an effective supply chain. It is difficult to properly service customers, evaluate marketing spend and focus on growing your business if you’re worried about flaws in your purchasing and receiving process.

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Rand Marketing’s Favorite Menu Extension for Magento

Guest Post from our partner, Mage Store.

Suppose you are building (or have previously built), ) an e-commerce site with numerous products, You may be having a difficult time e organizing amess of too many products or categories in your menus. isitors who visit your online store will be amazed when trying to access what they are looking for. This is when Mega Menu is a must-have extension.

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DDP v DDU and Why You Need to Know before Selling Internationally

Guest Post from our partner, Skybox Checkout.

Ecommerce is truly a global market. With new technologies and third party support in terms of logistics and payment processes it’s easier than ever before for retailers small, large, or anywhere in between to expand internationally. One key definition a retailer needs to consider in their global ecommerce strategy is how to ship their products.

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