5 Simple Steps to Make Your Product Photos Pop (Even if You are Not a Pro)

Guest Post from Our Partner, X-Cart

It’s a well-known fact that nothing costs you more sales than amateur-looking product shots. Online customers are visual. They want to know for sure what they are buying when they shop online. If your photos fail to depict your products precisely, your customers will go straight to your competitors and won’t be back.

We’ve put together this extensive product photography guide jam-packed with useful photographic advice for selling products online. Try them all one by one and see your sales boost  with a wave of a magic wand. You’ll learn how to get professional looking results without a full photo studio and shoot product photography the way professional photographers do.

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A Magento 1.x Sunset is on the Horizon

Magento 1 has been the lifeblood of many E-commerce businesses over the last decade, however, all good things must come to an end. With the release of Magento 2, software updates for the 1.x environment will eventually reach End of Life. That doesn’t mean that a Magento Community site will breakdown, but rather, the Magento team won’t be focused on releasing new features, or perhaps new security patches. While there are still unknowns, what we do now know is the proposed date for this transition to retirement. Read on to learn more about when Magento 1 will reach End of Life (EOL), and what you can start to do to prepare.

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Part II – Professional Services and Long Term Costs for a Successful Magento site

Most successful Magento website builds involve bringing in experienced professionals to help build your website itself. Much like general contractors, these are the folks that put up the 2’ x 4’s. While rates will vary based upon the vendor that you select, you’ll want to find a vendor that you’re comfortable with, and that has the resources to provide the final product that you’re looking for.

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Part I – General Costs to Building a Magento Website

Many in the digital marketing community recommend Magento as an excellent E-commerce platform, but for a business looking to build a new online storefront, understanding what a Magento website should cost can be a challenge. To help businesses to budget for these expenses more effectively, we’ve outlined some of the major factors, and provided some rough ideas on costs for design, development, and other setup that will lead you to launch.

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When to Use WordPress, and When Not to…

When building an informational or corporate website, many web developers and industry experts will recommend a content management system (CMS) like WordPress as the backbone of the website. Whether WordPress, Drupal, Joomla, or another CMS, adding a software platform as the foundation of your website allows you to log back in at a later date to add, remove, and adjust content in your website, and manage add-on software, like WordPress Plugins.

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Increasing B2B eCommerce Conversions

Increasing Conversions – How often is that term thrown around within your marketing department? Hopefully, quite often, as this metric is a key measurement when determining how your online store is performing.

Conversions are defined as the percentage of shoppers that actually make a purchase off of your site. Conversions can vary from mobile to tablet to PC and there is no shortage of information online around how to increase your conversion percentage.

The problem with all this information is that it is very B2C focused.

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10 Questions to Ask When Choosing an eCommerce Platform

Guest Post from Our Partner, X-Cart
“As an individual Agency, we’re on the front lines when it comes to helping merchants design, develop, and market E-commerce websites. In today’s guest blog post, we’ve solicited tips and feedback from the X-Cart team, the makers of one of the longest operating E-commerce software platforms. X-Cart was first released in 2001, and has continued to grow as a strong and versatile Open Source PHP-based shopping cart with, powering over 35,000 e-stores. They’re also the makers of X-Payments, one of the most versatile payment processing modules, which works with a wide variety of shopping cart platforms like Magento, Zoey, Zen Cart, OsCommerce, and LiteCommerce, in addition to their own X-Cart platform.

Through their years of advancing their platform, and working first-hand with their customers, they have some strong insights and a unique perspective into what to look for when considering building an E-commerce store, and use their platform as a benchmark, describing how they’ve been able to solve merchant needs.” – Robert Rand, CTO, Rand Marketing

 

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