Being an accredited business with the Better Business Bureau (BBB) is fantastic! However, you don’t need to be accredited to benefit from the BBB. Having an updated listing on your local BBB directory, even if your business is not accredited, will provide a “do-follow” link back to your website.
Do-follow links count toward your backlink profile for search engines such as Google. On the flip side “no-follow” links still link to your website, but the search engines do not count them toward your backlink profile and they do not affect your rankings. It is important to have do-follow backlinks from sites with high domain authority and/or high page authority that lead back to your website.
The BBB has a 95 domain authority and a 95 page authority for the homepage. That being said, a BBB directory listing can have a big impact on your SEO results. To get started with your listing visit your local BBB website. You can search for your local BBB at BBB.org.