When you make a local search on Google, a number of businesses are outlined on the SERP (Search Engine Results Page). The box holding these businesses is called a local pack.
Small and large businesses alike compete for a spot in the local pack, which can lead to dozens – if not hundreds – of additional leads. Imagine you own a pizzeria in Colorado. If you’ve managed to smuggle your way into the local pack, whenever someone searches for “pizzeria” in Colorado, your business is going to pop up!
Think about the hundreds of people making searches like this in communities around the world every day, and you can probably understand why business owners are desperate for a spot.
Until now, local packs included seven business. Now, only three businesses are displayed – and experts believe one of those spots will be paid-for soon. For this reason, succeeding in local SEO has become more difficult, competitive, and important than ever before.
Here are five local pack ranking factors that can drastically improve your odds.