Monthly Archives: March 2018

What Charles Dickens and The Days of Our Lives Have in Common with Your Upcoming Drip Campaign

Guest blog by ContentBacon

“It was the best of times, it was the worst of times …” So begins the really long opening sentence of A Tale of Two Cities by Charles Dickens, written in 1859. The paperback version available on Amazon is 352 pages long. Fast-forward to the epic email campaign you’re working on today. In all likelihood, you would be dragged off in chains if it even comes close to the length of the Dickens classic … even at 352 words.

And yet, it is possible that both the classic novel and your epic email can share a characteristic. It’s a characteristic that made many of Dickens’ books wildly popular. It’s what has kept the soap opera Days of our Lives going strong since 1965. In the days of Dickens, we called it serialization. When you inject it into your email campaign, though, you’ll just call it drip.

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