On January 17th, Jenna Mollard, JLB Florida’s Director of Business Development, teamed up with dotmailer to host their Google Adwords & Email Marketing for eCommerce Webinar. Together, dotmailer and JLB Florida discussed different innovative strategies for eCommerce companies to utilize to refine their business and drive up sales. The attendees received a comprehensive education on the fundamentals of running a Google Adwords campaign, important tactics to optimize online sales, techniques to guarantee a profitable ROI, and lastly, ways to enhance products pages in order to drive conversions. All of those who registered for this educative webinar qualified for Holiday Google Adwords Promos which included a $150 Adwords credit towards their Google campaigns as well as a $500 credit towards an Adwords setup fee.
Guest blog by ContentBacon
We interrupt this program. That used to be what marketing and advertising was all about. Back before the digital age – when there was only print, radio, and TV – you paid to break into a prospect’s attention. The effect was somewhat binary. They pardoned your interruption if they were interested in your product or service. Or, you ran the chance of their displeasure if they didn’t want what you had to offer.
That was all supposed to end with your website. Good-bye, push media. Hello interactivity. From now on, you’d be having two-way conversations with prospects to find out what they want so you can turn them into customers. It’s what you’re doing, right? Here are 5 questions to as
Guest blog by Springbot
Small and medium-sized businesses (SMB) have to approach their marketing strategies a bit differently than the big guys. Whereas large companies have expansive budgets to allocate to their marketing efforts, every single dollar spent by an SMB must bring a significant ROI.
“Big data” is one of those marketing buzzwords that’s almost always geared toward bigger businesses. The assumption is that farming data is costly, but that’s just not so if you use the right data-driven integrations. Big data is perhaps more valuable to the small, medium or early-stage business because these market segments are the least understood.
Guest Post by one of our Partners, ContentBacon.
It’s the chorus, not the aria that closes the sale.
“But enough about me, let’s talk about you. What do you think of me?” Bette Midler delivered that line to Barbara Hershey in Garry Marshall’s 1988 movie, Beaches. If you weren’t too distracted by Hershey’s cosmetically enhanced lips, you appreciated how apropos it was for the moment in the movie – but are you honest enough to apply it to your content marketing?
JLB Florida–truly emphasizing JLB’s Joy, Life, Business motto. Both the rebranding and merging of services and solutions enabled us to construct a new and effective business model that takes our commitment to provide customers with top-notch designs, website development, and business class support to the next level. We are embracing our ‘lead by design’ approach that will ensure the best results for our customer’s overall Internet presence and brand awareness.