We recently provided a look at how to learn from your Google Analytics Audience data. As the next installment in this series, we’ll be walking you through Behavior data, helping you to uncover how visitors are interacting with your website itself. This data can lead to lots of E-commerce conversion optimization opportunities for your website. Major points that merchants look to include:
You got your customer to the “Buy Button”, now how will you keep them happy and encourage them to shop with you again?
Guest blog by Lauren Macdonald of eBridge Connections.
Guest Post from Our Partner, Saleswarp
Today’s shoppers have more options and shorter attention spans than ever, so providing a convenient shopping experience is of utmost importance. A seamless and convenient shopping experience starts with optimizing product listings. Providing quality product content and optimizing product listings ensures that customers can easily find your products online and that you beat your competitors in search rankings, ultimately increasing sales.
Merchants that want to be able to build a Retail or Wholesale E-commerce store that they can continue to scale and grow are presented with many platforms to choose from. We’ve gone ahead and compared two major options, Magento and VTEX. Both offer options for SMB and Enterprise merchants, although VTEX is a SaaS platform, and Magento is primarily an open source platform. With this handy Magento vs VTEX information, comparing Magento and VTEX has never been easier for businesses trying to review these two E-commerce platforms.
Many organizations operate both E-commerce and other sales channels like physical stores. These include brick and mortar retail locations and even sales through digital marketplaces like Amazon. Streamlining product and order data across these channels can be crucial to running a modern retail business. Our technology partners at Vinculum Group have provided a wealth of information about how you can leverage an Order Management System (OMS) to improve the efficiency of your business. An OMS can help you to scale up, while also adding new sales channels to your footprint, without getting overwhelmed by data management and systems that don’t talk to each other.
For a merchant, choosing an E-commerce platform to start on or to move to can have lasting effects for years to come. Both Magento 2 and Zoey can provide many great benefits to help your online store grow and thrive, however, they do have many significant differences to choose from. You can read our article for a comparison of Zoey vs Magento 2, comparing major similarities and differences between these two well-established E-commerce systems.
In the aftermath of several natural disasters in the USA and neighboring countries, like Hurricanes Harvey, Irma, Jose, and Maria, many new needs for goods and services have arisen. It’s a time that many businesses that offer such products and labor are struggling to get the word out that they can solve the needs of homeowners, families, and businesses that need to make decisions quickly. We’ve highlighted some of the best ways that an organization can promote themselves fast and effectively to make sure that they connect with the people that need them most.
In the lead-up to the holiday shopping season, our industry partners at SKUVAULT have provided some great tips and recommendations for driving new customers to your E-commerce storefront. These marketing techniques are not only in line with recommendations that the Rand Marketing team make for many E-commerce website owners, but represent services that the Rand team can help to provide you. We hope that this article, which is part of SKUVAULT’s Countdown to Peak Season Calendar, helps with your marketing planning and, of course, welcome the opportunity to help you plan and run such digital marketing campaigns.
Hundreds of Thousands of E-commerce websites have been built with Magento’s Community, Magento’s free open-source version of their online shopping platform. However, many store owners don’t know if their internet stores are transmitting credit card data securely, and following industry rules and regulations. In conjunction with our industry partners at X-Cart, we’ve put together a merchant-friendly look at what it takes to keep your customers, and your business safe when it comes to accepting credit cards with a Magento Community website.
Check out the commerce trends for 2017. Rand Internet Marketing doing to work for you. It’s safe to say that the online marketplace is only gaining momentum as each year passes. Over fifty percent of all Americans prefer to shop online as opposed to shopping in store, with this number only looking to jump substantially in the next coming years. So in order to claim your stake in this growing market, it’s important to tackle the upcoming trends for 2017.