Exhibiting at trade shows and expos is a great way to get in front of a lot of people in one location to generate leads for your business. However, to make it worthwhile a company needs to find unique ways to bring people into their booth and be seen by as many show attendees as possible.
Being an accredited business with the Better Business Bureau (BBB) is fantastic! However, you don’t need to be accredited to benefit from the BBB. Having an updated listing on your local BBB directory, even if your business is not accredited, will provide a “do-follow” link back to your website.