As the summer winds down, it may seem like Christmas is still far away. However, clever retailers are already planning for the holiday season. If you’re like many merchants who do the bulk of their business in the last two months of the year, now is the time to begin planning for it.
Pay-per-click (PPC) advertising can be an extremely effective way to drive traffic and leads to your business or website, and on the surface, might seem like an easy way as well. Many small business owners assume that since they know their products and services better than anyone, they would also know the best keywords and calls to action to attract potential customers.