Yearly Archives: 2015

How CRM Can Help Your Commerce Business Deliver a Personalized Customer Experience

How CRM Can Help Your Commerce Business Deliver a Personalized Customer Experience

Guest Post from our partner, OroCRM

In today’s fast evolving social world, customers are expecting businesses to communicate through multiple channels and devices and cater to them whenever and wherever they are available. To be able to master this task, it is important to implement a Customer Relationship Management (CRM) system that offers the necessary capabilities to help you deliver a superior customer experience and support your business growth.

Magento 2.0 has arrived…

Magento 2.0 Has Arrived

…sort of

This week the 2.0 versions of Magento Community and Enterprise became officially available to the public. While Magento 2.0 has been a crowd-sourced endeavor, with developers around the world involved along the way, and has been tested rigorously including for some real websites, it is still in many ways brand new. Magento 1.x store owners, and those interested in building a new Magento store will be left wondering what their best bet is for now.

 

Black Friday and Cyber Monday Blog Post

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Black Friday. On the surface, you’d think that this day was purposely given ominous, dark, possibly evil connotation. The exact origins of the modern usage of the term are lost to time, but Snopes suggests that the by the 1950’s, the day was known for employees calling in sick in order to enjoy a long holiday weekend, and by the 1960’s, it was associated with the pandemonium caused by massive number of post-Thanksgiving shoppers. Yet others hold that the phrase was based on businesses that spent the year in the red finally reaching the day where they were profitable, and their balance sheets were in the black.  Whatever the origins, the phenomenon of the day after Thanksgiving being the top shopping day of the year seems to be here to stay for the foreseeable future. It’s now a quintessential part of American culture.

A Busy Time, Indeed

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It’s a very busy time here at Rand Marketing.

Abi’s Place

Abi’s Place Open House is on Tuesday, November 17 at 6:30PM. Abi’s Place is at 1710 North University Drive, Coral Springs, Florida 33071.

This is a wonderful cause that Rand Marketing is proud to help support. Their open house is to bring more awareness to the community. It is hoped that some of the attendees will find ways to generate awareness of Abi’s Place in the community, volunteer their time, make a donation, or even apply to participate with a committee or task force.

 

Magento SUPEE-6788 Patch Information

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It’s a bird… It’s a plane…. It’s SUPEE-6788!

The 5th Magento security patch of 2015 has arrived, much to the chagrin of Magento developers and website owners. We’re of course glad to see Magento providing protection against vulnerabilities that have been discovered and are still huge fans of Magento Community & Enterprise. While the first four security patches of the year were certainly disruptive, they were relatively easy to integrate, and caused relatively minimal disruption to websites and to our production flow as an agency.

 

Product Data: The Sneaky Problem eCommerce Merchants Overlook

Written by: Ryan Lunka, Digital Marketing Director at nChannel

At nChannel, we get a lot of requests to help with inventory synchronization, order management, and technology integration, which are all really important initiatives for eCommerce merchants.

However, when we get into the details with our customers we often find that their biggest problem is something other than what they thought. We generally find that the biggest impediment to their success is their product data—a challenge that is quite new to eCommerce merchandisers.

Five Brick-and-Mortar Mistakes that are eCommerce Wins

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Written by: David Campbell from ClickDesk

With Google now selling Android phones from its first physical storefront and Amazon talking up its ideas for a new type of physical storefront, it’s time to ask a question too seldom asked: What is truly unique about eCommerce? What sets eCommerce apart not just from brick-and-mortar stores, but from other online businesses?