Yearly Archives: 2014

The Value of Search Engine Optimization To Your Business

search engine optimization

Maintaining a successful business today requires a bit more than an in-depth understanding of the products or services you want to provide to your customers.

Instead, it is now more important than every to recognize the value of Search Engine Optimization and utilizing the internet to promote products, services and brands. Understanding the value of SEO and how to capitalize on it effectively can greatly impact the overall success you have with your brand.

How Pay Per Click Marketing Works

pay per click marketing

There’s a good chance that you’ve heard or read a little bit about online ads at some point. You know, PPC or Pay Per Click Marketing.

There’s a good chance that you don’t know exactly what that means. Online ads aren’t like television or radio ads. There’s a little more to it. Here’s a brief introduction to Pay Per Click Marketing, as well as a little bit of information about the other types of online ads.

5 Ways to Improve Your PPC Quality Score ASAP

ppc quality score

Given our 10 years helping clients create outstanding PPC campaigns, we at Rand Marketing understand that one of the best things you can do for your pay per click campaign is to increase your quality score.

When you do so, you reduce the cost of your PPC campaign and directly increase the ROI on it.

Here are five ways that you can improve both your PPC quality score and your overall campaign.

How To Create A PPC Money Machine

pay per click marketing

Imagine a machine that you fed a dollar into and it gave you two dollars back.

Each and every time you put in a dollar…two bucks would spit right back out to you.
Sounds great, right?

Such a machine exists, though it doesn’t work nearly as simple as that.

This machine is called Pay-Per-Click (PPC) advertising allows you to pay a specified amount of money to drive focused traffic back to your website.  When your website copy or offer is compelling, some of these visitors will convert into a lead or sale.

The Top 10 Super Bowl Commercials Of All Time


Lots and lots of eyeballs. In marketing & advertising, although exposure isn’t everything…it’s definitely a big thing. And no where is the exposure for sporting events bigger than the Super Bowl.  It’s the biggest sporting event in the U.S. and one of the largest television events in the world.

How many people tune in each year?  A lot. At least 39 Million every year…and to get that low of numbers, you have to go all the way back to Super Bowl II – Packers vs. Raiders.  A few years ago, they hit the highest mark of 111 Million viewers (Super Bowl XLVI – Giants vs. Patriots).

Link Building Strategies: What are the Dos and Don’ts of Guest Blogging in 2014


There have recently been a lot of speculations about guest blogging. Many online bloggers are wondering whether it’s worth it to include guest posts at all. According to some strategists, guest blogging is highly toxic for brands of all types. On the other hand, many bloggers and online marketing strategists believe that guest blog posting is a powerful way to expand the content you provide, allowing your audience to grow substantially. The trick, of course, is to do it right.