In the digital age, it can be easy to find vendors that are like vending machines. Bountiful, and quick to sell you something, they have their merits, but as marketing tools, they can take you just so far. Shoppers want to know more about your products and services. They want help understanding which item is right for them, how to use it, and much more. Ideally, they’d love to be in a store with a seasoned sales expert who will walk them through the finer points and help them make an educated decision, but alas, they’re sitting in front of a web browser.
In comes content marketing. Rather than just offers bland descriptions of what you sell, you can create rich content, such as blog posts and articles, comparison charts, in-depth product reviews, infographics, “How-To” videos, and more detailed thorough product descriptions, photos, and videos. All of this content can help attract traffic to your website through search engine optimization, as well by giving you fresh content for social media and other venues to help drive shoppers to your website. Through this process, not only do you earn branding, search engine rankings, and potential customers, you also identify yourself as an industry expert and leader. Trust is a big factor in making a purchase. Many shoppers would much rather buy from experts that will be there to support them if needed, than the cheapest possible vendor.
If you’d to learn more about how content marketing can drive more targeted traffic to your website while improving your conversion rates, contact the experts at Rand Marketing by calling us at 954-530-6125.