Imagine a machine that you fed a dollar into and it gave you two dollars back. Each and every time you put in a dollar…two bucks would spit right back out to you.
Sounds great, right?
Such a machine exists, though it doesn’t work nearly as simple as that.
This machine is called PPC or Pay-Per-Click advertising allows you to pay a specified amount of money to drive focused traffic back to your website. When your website copy or offer is compelling, some of these visitors will convert into a lead or sale.
Businesses use PPC Campaigns (Google Adwords) to increase their revenue, reach new customers, promote brand recognition and test new offers.
PPC is often the fastest way to get visitors to your site and convert intosales.
How Does PPC Print Money For Your Business?
One of the most powerful aspects of Pay Per Click marketing is that it’s so scaleable. You can start small and test your ads and offers, then increase your budget when you know what works.
Cost Per Click = $3.35
Cost Per Lead = $210
(1 out of every 62 clicks turns into a lead)
Cost Per Sale = $525
(1 every 2.5 leads turns into a sale)
For this particular client, they profit $1,500 per sale after business costs.
That means they are spending $525 to make $1,500.
That’s called a magic cash machine!
With 10 years of marketing experience, and having managed over $16 Million in Google Adwords campaigns, Rand Marketing can help you hit those magic numbers faster and cheaper than you ever could on your own.
A lot of people are scared by Pay Per Click…and for good reason. If you don’t know what you are doing it’s like pouring your hard earned money right down the drain. It wouldn’t be smart to take thousands of dollars to the craps tables in Vegas without an understanding of the game (although lots of people do).
There is a learning curve to everything and to become an expert it’s often said you need to log in 10,000+ hours of work.
Let Rand focus on what we do best so you can focus on what you do best.