The Importance Of Search Engine Optimization For Your Business?

The Web is full of misinformation and outdated advice on search engine optimization, which can make it difficult for you to determine what works and what is just a pure waste of time.

Should you be focusing on on-page SEO strategies?
Off-page?
Back links? If so, what kind? Is quantity or quality better?
Unique content?
Social Indicators?

SEO is a vast and ever-changing world…and Google, as the #1 search engine in the world, holds the keys to the castle. Unfortunately, they also like to keep changing the locks.

Search Engine Optimization For Your Business

At Rand, we have figured out a few things over the years.

Backed by a team of professional marketing and SEO specialists, we have delivered over 95,000 first page rankings for our clients.

If you are not familiar with SEO or do not fully understand why your business needs it, you should know that you are missing out on a substantial amount of potential customers.

What would it be worth to you if your website showed on the 1st page of Google for some or all of your best keywords?

With a professional SEO marketing plan in effect, you can expand your business’s online exposure by helping people find your product or service with ease. Search engine optimization best practices help your website and blog rank on the first page of major search engine providers, such as Google and Bing. As a result, people that are searching for information related to your business can quickly find your website or blog. SEO is an integral part of online success, but should only be done by reputable professionals for the best results.

Although Search Engine Optimization has changed a lot over the years, some of the fundamental strategies are still the same. A solid SEO strategy is much more work than it used to be. Search terms are more competitive now and everyone in every business niche is trying to compete for those Top 10 positions.

search engine optimization for your business


What impacts the cost of Search Engine Optimization For Your Business?

At the end of the day, SEO is just plain harder than it used to be. It’s much more work than it
was 5 years ago…and will only continue to get harder as more and more sites compete for a finite amount of internet real estate.

The two biggest factors in determining how much a quality SEO campaign will cost you are area and competition.

1. Geographic Area of Focus
Is your business local, regional, national or international? The larger the net, the larger the check you’ll need to write for a quality SEO campaign. It just makes sense that if you are competing just against your local market, it will be easier to get on the first page than if you are taking on the entire world.

2. Competitiveness of Your Niche
Are you the only game in town or are you selling Health Insurance or iPhone accessories? Let’s say there are 100 competitors in your space…all you need to do is outsmart 90 of them to get on the first page. But what if there are 1,000 competitors or 10,000? Imagine a 10,000 lane highway with cars in each lane that is merging into just 10 lanes ahead. If you don’t get one of those 10 lanes…you aren’t on the first page.

The more competitive the space, the harder it will be to get into 1 of those 10 lanes and the more each lane will cost.

With our comprehensive and modern approach to SEO backed a 10 year long proven track record in delivering real results, we customize the right strategy based on your current website design, needs and preferences. By taking a well-rounded approach to your strategy, we are able to create the most effective plan that will deliver fast and significant results for your business.

Don’t risk your online presence or reputation by using an inexperienced marketing group. At Rand Marketing, we deliver real results for businesses in a wide variety of industries. We help business both big and small expand their online presence. For more information or to get started, contact one of our marketing professionals today.


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