The Power of Reciprocity, and Why You Should Increase the Amount of User-Generated Content You Share.

Guest Post by one of our Partners, ContentBacon.

It’s the chorus, not the aria that closes the sale.

“But enough about me, let’s talk about you. What do you think of me?” Bette Midler delivered that line to Barbara Hershey in Garry Marshall’s 1988 movie, Beaches. If you weren’t too distracted by Hershey’s cosmetically enhanced lips, you appreciated how apropos it was for the moment in the movie – but are you honest enough to apply it to your content marketing?

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JLB – Leading With Design

In August of 2017, Rand Marketing was acquired by Incline LLC–a successful business venture that led to the commencement of our company’s evolution. This new acquisition gave us the opportunity to join forces with JLB–a Nashville-based web design and internet marketing firm–and combine our E-commerce solutions and digital marketing practices with JLB’s managed services solutions. Additionally, to highlight the acquisition, we rebranded to JLB Florida–truly emphasizing JLB’s Joy, Life, Business motto. Both the rebranding and merging of services and solutions enabled us to construct a new and effective business model that takes our commitment to provide customers with top-notch designs, website development, and business class support to the next level. We are embracing our ‘lead with design’ approach that will ensure the best results for our customer’s overall Internet presence and brand awareness.

 

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How To Interpret Your Behavior & Conversion Data

We recently provided a look at how to learn from your Google Analytics Audience data. As the next installment in this series, we’ll be walking you through Behavior data, helping you to uncover how visitors are interacting with your website itself. This data can lead to lots of E-commerce conversion optimization opportunities for your website. Major points that merchants look to include:

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Product Information Management For Ecommerce

Guest Post from Our Partner, Saleswarp

Today’s shoppers have more options and shorter attention spans than ever, so providing a convenient shopping experience is of utmost importance.  A seamless and convenient shopping experience starts with optimizing product listings.  Providing quality product content and optimizing product listings ensures that customers can easily find your products online and that you beat your competitors in search rankings, ultimately increasing sales.

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Magento vs VTEX

Merchants that want to be able to build a Retail or Wholesale E-commerce store that they can continue to scale and grow are presented with many platforms to choose from. We’ve gone ahead and compared two major options, Magento and VTEX. Both offer options for SMB and Enterprise merchants, although VTEX is a SaaS platform, and Magento is primarily an open source platform. With this handy Magento vs VTEX information, comparing Magento and VTEX has never been easier for businesses trying to review these two E-commerce platforms.

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Multichannel Retail: The case for an Order Management System

Many organizations operate both E-commerce and other sales channels like physical stores. These include brick and mortar retail locations and even sales through digital marketplaces like Amazon. Streamlining product and order data across these channels can be crucial to running a modern retail business. Our technology partners at Vinculum Group have provided a wealth of information about how you can leverage an Order Management System (OMS) to improve the efficiency of your business. An OMS can help you to scale up, while also adding new sales channels to your footprint, without getting overwhelmed by data management and systems that don’t talk to each other.

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Magento 2 vs Zoey

For a merchant, choosing an E-commerce platform to start on or to move to can have lasting effects for years to come. Both Magento 2 and Zoey can provide many great benefits to help your online store grow and thrive, however, they do have many significant differences to choose from. You can read our article for a comparison of Zoey vs Magento 2, comparing major similarities and differences between these two well-established E-commerce systems.

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How to Get Leads & Sales After a Hurricane

In the aftermath of several natural disasters in the USA and neighboring countries, like Hurricanes Harvey, Irma, Jose, and Maria, many new needs for goods and services have arisen. It’s a time that many businesses that offer such products and labor are struggling to get the word out that they can solve the needs of homeowners, families, and businesses that need to make decisions quickly. We’ve highlighted some of the best ways that an organization can promote themselves fast and effectively to make sure that they connect with the people that need them most.

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How to Earn Inbound Leads For Your WMS

In the lead-up to the holiday shopping season, our industry partners at SKUVAULT have provided some great tips and recommendations for driving new customers to your E-commerce storefront. These marketing techniques are not only in line with recommendations that the JLB Florida Marketing team make for many E-commerce website owners, but represent services that the JLB Florida team can help to provide you. We hope that this article, which is part of SKUVAULT’s Countdown to Peak Season Calendar, helps with your marketing planning and, of course, welcome the opportunity to help you plan and run such digital marketing campaigns.

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