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The Value of Search Engine Optimization To Your Business
Maintaining a successful business today requires a bit more than an in-depth understanding of the products or services you want to provide to your customers.
Instead, it is now more important than every to recognize the value of Search Engine Optimization and utilizing the internet to promote products, services and brands. Understanding the value of SEO and how to capitalize on it effectively can greatly impact the overall success you have with your brand.
Given our 10 years helping clients create outstanding PPC campaigns, we at Rand Marketing understand that one of the best things you can do for your pay per click campaign is to increase your quality score.
When you do so, you reduce the cost of your PPC campaign and directly increase the ROI on it.
Here are five ways that you can improve both your PPC quality score and your overall campaign.
Imagine a machine that you fed a dollar into and it gave you two dollars back.
Each and every time you put in a dollar…two bucks would spit right back out to you.
Sounds great, right?
Such a machine exists, though it doesn’t work nearly as simple as that.
This machine is called Pay-Per-Click (PPC) advertising allows you to pay a specified amount of money to drive focused traffic back to your website. When your website copy or offer is compelling, some of these visitors will convert into a lead or sale.